A candid discussion on how social media is used by big brands on a (U.S.) national level and to a certain extent, a personal level by the founder of America’s most controversial ad shop. See other 3 parts of this interview, and follow the buzzbubble at http://www.thebuzzbubble.com
— Source: bigbuzzkevin
Alex on Twitter, Tweeting retail for Old Navy, The CP+B Beta site a streaming social media public dashboard, getting consumers involved in the brand conversations, and glueing together Social Media.
Lee Clow and Alex Bogusky chat up modern day ad agency culture and how it relates to better work being done for the client. There’s not confusing these guys for Mad-Men …
Before there was Mini, Alex and CP+B, there was VW, Bill and DDB. One of our heros in advertising is Mr. Bill Bernbach. Bill’s work with VW, United and list of other famous brands is simply genius. Bill is also the founding father of the modern day advertising agency … where both art and copy [...]
