Before there was Mini, Alex and CP+B, there was VW, Bill and DDB.
One of our heros in advertising is Mr. Bill Bernbach. Bill’s work with VW, United and list of other famous brands is simply genius. Bill is also the founding father of the modern day advertising agency … where both art and copy directors work ‘together’ to develop a campaign. Bill’s campaign for VW may have been to “Think Small”, but the results were “BIG” sales for VW.
