Lee Clow the legendary man behind Apple’s 1984 commercial is probably the only guy in the ad business that can keep up with and go toe-to-toe with Apple CEO Steve Jobs. Alex Bogusky the ‘B’ in CP+B is the mastermind of the quirky (original) Mini Cooper and Burger King brand campaigns.
Alex on Twitter, Tweeting retail for Old Navy, The CP+B Beta site a streaming social media public dashboard, getting consumers involved in the brand conversations, and glueing together Social Media.
Lee Clow and Alex Bogusky chat up modern day ad agency culture and how it relates to better work being done for the client. There’s not confusing these guys for Mad-Men …
Before there was Mini, Alex and CP+B, there was VW, Bill and DDB. One of our heros in advertising is Mr. Bill Bernbach. Bill’s work with VW, United and list of other famous brands is simply genius. Bill is also the founding father of the modern day advertising agency … where both art and copy [...]
