
The encore act following a giveaway of $10,000 in cash and prizes just the year prior demanded giving away the hottest, most desired gaming console on earth – The XBOX. The summer of 2006 saw the launch of Microsoft’s much anticipated gaming console, the XBOX, and Coors Light’s marketing team was on it like white on rice. These two spots were made to launch the 3-month long sweepstakes campaign.
“Peeper” — (Part 1 of 2)
“Air Box” — Part (2 of 2)
Client: Coors Light | Length: 30 seconds | Team: Eric Tydingco, Kaz Endo, Sherry Difuntorum


