Managing your message through other means than paid ads.

You’ll often hear the term ‘spin’ used in politics, “How do we spin this to our advantage?” … this common practice is often confused with service known as ‘public relations’ or ‘PR’ for short.

Unless you’re a politician, ‘spin’ has no room in your message war chest. Customers become skeptical of a company that clams they have no faults or areas to improve. Turning around short-comings or controversy to avoid negative customer feed back will only come back to bite back!

With this said, companies and brands should take proper aim and time to manage their ‘public’ image. PR doesn’t have to be whiz-bang stuff. Quite the contrary. PR should be consistent, informative and reliable. Avoid using PR as a means to ‘hype’, ‘spin’ or ‘leak’ brand or product attributes. Such things are left to advertising.

Public relations should be viewed as a fifth ‘P’ in an otherwise four ‘P’ business marketing ecosystem. If the four ‘P’s stand for Product, Price, Promotion and distribution of Product, then perhaps the fifth P should stand for Promise. Being honest with your customers and promising them ‘truth’ over spin or hype will lead to better brand appeal, preference and trust.

PR brings balance to advertising ‘spin’. The rule of thumb? “If it’s going to become a PR nightmare, keep it out of the ads, products and most importantly — out of your customers hands.”

Contact us for more information on how to converge and include PR into your adverting and marketing mix.