Television Copywriting & Production
Thursday, June 17th, 2010
Work: BankPacific myAutoLoan
Monday, May 24th, 2010
Work: Silver Sun Summer
The encore act following a giveaway of $10,000 in cash and prizes just the year prior demanded giving away the hottest, most desired gaming console on earth – The XBOX. The summer of 2006 saw the launch of Microsoft’s much anticipated gaming console, the XBOX, and Coors Light’s marketing team was on it like white on rice. These two spots were made to launch the 3-month long sweepstakes campaign.
“Peeper” — (Part 1 of 2)
“Air Box” — Part (2 of 2)
Client: Coors Light | Length: 30 seconds | Team: Eric Tydingco, Kaz Endo, Sherry Difuntorum
Monday, May 24th, 2010
Work: Shuffle Giveaway
In late 2006, Apple released the $99 iPod Shuffle making us wonder — what if we gave away one a day for the entire month? The resulting creative was to pay homage to Apple’s innovative iPod commercials without ripping them off outright. Furthermore, the spot needed to retain an independence from Apple’s powerful branding as the promotion was for 76 fuels. The summer promotion was the talk of the island and the commercial? Well, let’s just say, it definitely made you want to win one!
Client: 76 / SPPC | Length: 30 seconds | Team: Eric Tydingco, Kaz Endo, Josh Agerstrand
Monday, May 24th, 2010
Work: Stick to the Original
In late 2008, MCV entered the home telephone market via its ‘cable’ phone product to challenge GTA’s landline telephone service. The purpose of this spot was to poke fun at the relatively unreliable and half-baked solution that cable phone offers its users in comparison to the time tested landline. The bottom line? Cable phone may mimmic a telephone solution, but in the end, it’s all smoke and mirrors…
Client: GTA TeleGuam | Length: 30 seconds | Team: Eric Tydingco, Josie Moyer, Kaz Endo
Monday, May 24th, 2010
Work: Avoid Phone Envy
‘MPULSE’ was a new player in an already crowded cellular phone market. In order to get noticed, we created a fun spot to break through the clutter. Making its debut during the 2008 Super Bowl, this quirky spot earned some laughs, applause and some controversy. As silly as the spot’s storyline was, the underlining message was clear — Get the best phones and service through MPULSE and avoid phone envy.
Client: GTA TeleGuam | Length: 30 seconds | Team: Eric Tydingco, Kaz Endo
Friday, May 14th, 2010
Work: M-PULSE … MPULSE!
When a new product with an odd name comes into the market, it’s best to go back to the basics when introducing its name to a stubborn market.
Client: GTA TeleGuam | Length: 30 seconds | Team: Eric Tydingco, Kaz Endo
Friday, May 14th, 2010
Work: Managing Chaos
Client: GTA TeleGuam | Length: 30 seconds | Team: Eric Tydingco, Josie Moyer, Kaz Endo
