Form to function.

Design is a very broad term to describe a narrow end result — it simply must ‘work’.

Your advertisement should be viewed as if it were a consumer-goods product. Like consumer goods (i.e. iPod, Rolex, etc.) where design is a key-factor in its success or failure in the market place, so too is design for an advertisement just as critical (if not more perhaps) for your campaign to succeed.

The term ‘form over function’ certainly cannot apply to any campaign we develop. Rather, we use ‘form to function’ as our mantra. All design aspects affecting the advertisement being produced must be reviewed in detail.

Whenever possible or appropriate, we recommend taking the time to produce winning design at all levels of the consumer interaction. Package design for example is just as important as the brand logo. If the packaging or the logo are inferior to the advertising being produced, the advertising cannot deliver 100% effectiveness. So too can be said of the ad. If the photography, copywriting or illustration used in the ad poorly presents an otherwise winning packaged product or strong brand (i.e. Coke or Apple), then the net effect is a brand or product reduced to the level of a poorly designed ad.

As previously stated above, design can be a broad term. Below lists the area of design we specialize in.

• Brand identity
• Motion graphics
• Posters & Displays
• Website
• Packaging
• Retail environment
• Signage / Billboards
• Merchandise

Contact us for more information on graphic design services for special projects, advertisements and more.